SaaS Pricing

Unlock Value Through Strategic SaaS Pricing

Pricing is more than a number – it’s a strategic lever for growth and long-term value creation. At L.E.K. Consulting, we help SaaS companies design pricing strategies that align with customer value, accelerate revenue and strengthen enterprise performance.

Build a pricing system that scales value

Our approach blends customer insights, data-driven analysis and operational enablement to ensure pricing captures and sustains value across the business. Key areas we address include:

• Value-based design 
  Align pricing to customer outcomes and willingness to pay
• Smart packaging 
  Optimize tiers and bundles to increase conversion, retention and expansion
• Monetization models 
  Identify the right approach – subscription, usage-based or hybrid
• Governance and execution 
  Build cross-functional alignment, processes and tools to operationalize pricing at scale

Whether launching a new offer or refreshing an existing model, we help you create a pricing strategy that drives both growth and enterprise value.

Proven impact on revenue and retention

Our strategies consistently drive measurable results:

• Construction Software: +30% revenue run-rate from pricing and packaging overhaul
• LMS Provider: +35% projected annual revenue via pricing structure redesign
• Email Platform: +25%–45% potential uplift from value-based pricing analysis