Pricing leaders are constantly challenged to keep pace with rapid changes in market dynamics and customer expectations. To explore the latest trends and practical solutions, L.E.K. Consulting convened a roundtable of industry experts to dive into the nuances of pricing strategy, from scaling pricing functions to integrating AI in product offerings.
The discussion spanned the real-world applications of competitive intelligence, tailoring services pricing and the ongoing evolution of willingness-to-pay models. Dive into the full roundtable report to uncover actionable insights and proven tactics to enhance your organization’s pricing capabilities in today’s dynamic environment.
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