The latest findings from the 2024 U.S. Health & Fitness Consumer Report reveal a groundbreaking surge in fitness facility memberships, now at a historic high of 72.9 million — representing 23.7% of the U.S. population aged six and older. This growth, driven by increasing awareness of the importance of both physical and mental well-being, marks a pivotal moment for the health and fitness industry. With a 5.8% rise in membership across facilities — from gyms to boutique studios — the fitness landscape is evolving. Explore the 2024 U.S. Health & Fitness Consumer Report for in-depth insights into membership trends, demographic shifts, and untapped opportunities. Join us in discovering how the fitness industry is not only shaping lifestyles but also redefining health for millions of Americans.
For more information, please download the report.
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