The evolving landscape of Australian healthcare is marked by a significant shift towards integrated platforms, heralded as superior to single-point solutions. Amid digital health trends, platforms like Salesforce play a fundamental role in reshaping healthcare delivery. Our analysis explores the rising preference by healthcare and social care organisations across the ecosystem in adoption of platform strategies and the matching changes in consumer preference when it comes to accessing care.

As Australia's population ages and chronic conditions become more prevalent, the challenges and opportunities within the healthcare sector are increasingly visible. Key themes such as hybrid care, patient engagement and data utilisation emerge as critical pillars for enhancing both patient outcomes and healthcare efficiency. By showcasing success stories of companies leveraging platform approaches such as with Salesforce Health Cloud, our insights underscore the tangible advantages of embracing digital platforms for personalised care experiences and operational excellence. The urgency for digital transformation in healthcare services necessitates a strategic shift towards agile, scalable platforms to meet evolving patient needs effectively.

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