Digital Your AI Transformation Needs a Different Leadership Approach Darren Perry Chuck Reynolds Rob Wild Jenny Lieb Julie Sussman Read more
Case Study MedTech Launch Price Setting for a Novel Medical Device January 29, 2024 A medtech company engaged L.E.K. to determine the optimal launch price for its novel technology in the U.S.
Case Study MedTech Medtech Optimizes Pricing of New Product Launch To Achieve Company Goals January 26, 2024 A leading medtech engaged L.E.K. to determine the right launch price for two new products in clinical development in both the U.S. and Asia Pacific, to…
Case Study MedTech Post-Merger Pricing Strategy Overhaul January 26, 2024 A medtech optimizes pricing across 150+ SKUs to revamp its legacy division’s pricing strategy while onboarding new assets into the portfolio.